If I had to pick a single obvious trend at this year's CEDIA Expo, it would be 2.35:1 anamorphic projection using an add-on anamorphic lens. At least five lens manufacturers were showing product, and all but a few projector manufacturers were featuring some sort of 2.35:1 anamorphic projection. (The fact that our October 1008 issue, distributed at the show, featured an article on this type of setup was a happy coincidence).

One of those manufacturers was Schneider. Shown here is its anamprphic lens in place over the projector's standard lens. Schneider anamorphic lenses start at $6700, including motorization. Schneider makes both the standard sled-type lens retraction mechanism and a unique swing arrangement, shown here and in the following blog.

I also learned at the show that Schneider has purchased ISCO, another German lens manufacturer. ISCO made the lens featured in that Home Theater article. The plot thickens.