Mark Fleischmann Blog

iPod Cases Get Fancy Posted Wed Apr 5, 2006, 9:42 AM ET

Complaints about scratched iPod nanos are giving way to solutions from Apple and other parties. First there are those three Apple-branded iPod cases in Italian leather. Tug a little ribbon and your iPod slides out gracefully. Cases are available for the 60GB, 30GB, and nano. The $99 pricetag may raise an eyebrow among the hoi i-polloi but clearly Apple is lunging for the carriage trade here. Meanwhile NYC retailer J&R is selling iPod nanos that have been put through a custom hardening procedure described this way: "Each custom colored iPod goes through a thorough process of cleaning, painting, protection and curing before it is ready for use. The protection comprises of the unique X2 scratch resistant liquid plastic coating. It's applied right after the painting process and cured with ultraviolet light, to achieve superior scratch resistance and clarity. The final product has a finish that won't fade or crack!" The price for a treated 2GB nano is $265 or $66 more than list.

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