This just makes sense as BRAVIA has already proven to be a well-respected moniker for Sony's HDTV LCD line.

In addition to projectors, micro-displays and LCDs, there will also be BRAVIA brand Home Theater-In-A-Box systems.

Three new BRAVIA HTIB systems will have a good/ better/best approach and pricing will of course reflect this. Each system will feature a 5-disc DVD changer, HDMI output and a digital media port for adding your portable media devices. This includes Bluetooth enabled-gear, WiFi PCs or select Network Walkman and iPod players.

Think of the great "Point of Sale" displays at Sony retailers where they'll be able to hang their good/better/best BRAVIA flat panel displays with the equivalent new BRAVIA HTIB systems. That should make the cash register ring.